In today's society, men are becoming more aware of their appearances and also have the desire to age slower and maintain their youth, just like women do.
This means that more and more men are heading off to the spa for Facials, Waxing, Barber and Massage services!
According to the International SPA Association (ISPA), men are making up 47% of spa-goers.
This tells me that men are looking for spa services because they suffer from conditions like Acne, age spots, and even razor bumps and need skin care products targeted specifically to their concerns as well.
Men have different needs than women - especially when it comes to shaving because of the fact that many are shaving their faces daily and this causes damage to their skin when not caring for it properly post-shave.
Shaving is a necessity for men in the workplace because it's just not "clean-looking" to have a full beard. Plus it gives the appearance of youthfulness.
In today's competitive job market, men need to have good looks, great skin and maintain a youthful appearance and it's no longer just women who are being turned down for jobs.
Men also need to understand HOW to properly care for their skin. Most male clients who come to my spa for the first time, only use bar soap to wash their faces. No lotion or nothing to add to the skin post-shaving!!
My husband uses a bar of soap to wash his face (even though I'm an Esthy and try to explain what to do). Post-shaving, he just wipes it off & walks out the door. No moisturizer unless it's cold out & his skin is flaky & dry...drives me NUTS!!!
Men are simple by nature, so they need spa services and a skin care line that is also simple and un-complicated. Their facials need to be structured in a way that they can see & feel the results during and after their service.
Skin care should also be very basic. Most men aren't going to go home with 5-7 products and do a morning or nightly skin routine. They are just wasting money and the Esthetician should KNOW better!!!
Remember, men have ONLY used Bar soap up until this point. They need to start slower and add in products as they feel comfortable and ready. They also don't want heavily fragranced or products designed for women with pretty labels or designs on the box.
There are a number of product lines that are specific to the Male clients, but you always need to look at ingredients because most of the OTC products have dry, irritating ingredients that are NOT going to help with Acne or Razor bumps - they will only exacerbate the conditions.
Lastly, Facials are so important as a maintenance for men. The Esthetician will get a chance to make sure they are continuing on their home-care. They will also get to see how well their skin is responding and if it IS helping. Our job is to get to know your skin and make sure that the products and treatments are making a change and improving your skin. If not, we can always adjust the products or our facials to ensure the skin is looking & feeling great.
With the Holiday season approaching, NOW is a great time to start thinking about getting your hubby, brother, uncle, grandpa, or guy-friend in the spa...get them a Gift Certificate so they can try it!
Most of my male clients have come from my women clients referring to me because Men aren't usually ones to schedule a facial, it has to be done for them. Once they're hooked, they begin to come on a regular basis and they love the results!
Any questions, please email me samanthaspagirl@yahoo.com
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